The next generation software factory

Built at AI speed. Grown with intent.

Consumer apps, software and games. Built with AI. Grown through performance marketing and personalised experiences.

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Rapid production
Measured growth

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Our approach

Making software is getting faster. Building a profitable business still takes a system.

01
Build at AI speed

We prototype in days rather than quarters. Small teams, AI assisted engineering and a bias for putting something real in front of real people early, so judgement comes from use and not from a deck.
02
Find profit faster

Demand, retention and unit economics get measured before spend scales. If the numbers do not earn their place, we stop, change the product or move on. Signals decide what we grow.
03
Master distribution

Performance marketing and session personalisation work as one system: test the promise, learn from behaviour and improve the experience.

The factory

A small team, an AI assisted pipeline, and a standing bias for shipping.

Vibecreed is the commercial name of Babyfactory Ltd. We turn promising ideas into consumer apps, software and games, measure demand early and focus on paths to profitable growth.

01
Research

Markets, competitors and demand signals, read against what people already pay for.
02
Prototype

A working slice fast enough to be judged, not a specification to be reviewed.
03
Launch

Store release, measurement and monetisation wired in from the first version.
04
Learn

Creative, funnel and experience iterated on what the data actually shows.